How to export a scene from 3dsmax to blender with diffuse map

Hello , my name is Nam , I come from Viet Nam , sorry if my english is not good , i worked in 3dsmax for 7 years in architecture , interior visualization , now i want change to blender to use blender4web addon , because blender to WEBGL is better 3dsmax , i use *.obj file to export and import but blender does not keep diffuse texture , how can i fix it ? thank you for your help
Best regard

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