Hey there!
I’m pretty new to Blender/Blenderartists but i dont wanna hesitate on posting something.
The following video is my 1st attempt on a good looking animation of a product.
There will be some Text and intro added aswell.
As i dont know anything about compositing and other advanced stuff id like a 2nd (or 3rd) 
opinion on my current work.
Thanks in advance!
Looks pretty good, could you explain to us what this product is? Maybe if we can see an actual photo, we could help make it more realistic.
Thanks for the comment first of all.
The product is a sealing membrane to seal rooms with water usage, like bathrooms industrial kitchens etc.
A photo looks like this.
There is actually not much to show on that product
if this is an advert its rubbish! i thought you were selling some kind of paper cutter, then all that “your brand, your product” stuff made me think maybe you made buisness cards/headed paper, then you turned the product over and put some dots on and left me completely bewildererd.
at no point did i ever get the impression that this had anything to do with sealing membranes
The color-shift choice of colors is difficult on the eyes. You don’t need to transition through more than one color, and you should be very consistent throughout the piece.
I generally would suggest that you should plan to render different camera points-of-view and to stitch the finished segments together in the video editor or its equivalent. Pacing is very important and it should be linked to the beat-points on the script. If a motion (such as the cutters) is to be shown, it should be slightly already-in-progress on the cut, about one second of the finished state, and so on.
Generally speaking, you should “fill the frame” with the shot, b-u-t you also have to be mindful of the display characteristics of the target device that is actually going to be used to view the piece. If the target is going to be computer, that’s easy. Generally speaking, the background is not interesting. The size and placement of The Product™ should be consistent from shot to shot to shot, and that takes planning. (I place multiple cameras in a master setup and choose among them.)
Save yourself a lot of render-time by doing “preview” style animatic renders, and turn on the “stamp” feature to show time, frame-number, camera-name and file name. Now you can generate “film strips” almost in real time, and that’s what you want. You should finalize the script, cut the animatics precisely to that script, get final approval on it (based on stills of one frame taken from each, for color judgments etc.), and only then actually render exactly the frames that you need, based on the information in the stamps. Render them as OpenEXR files which will produce one file per frame and which is therefore restartable if necessary. The final blend-file (which contains the video sequencer cuts) will generate the “deliverable” files in whatever format(s) desired. (The “deliverables” are single files.)
Thx for the comments
@ Small Troll: First of all - why this comment… theres not a tiny bit of constructive criticizm especially animation-wise. You just complain about not getting the point of the video, which wasnt topic of the thread in the first place.
As i said in the finished version there would be text to describe the features shown. In this state you cant really tell whats going on there without knowing these products. The video should be adressed to Companies who are already highly involved in such kinds of products in order to show them the variability and customizable features of this specific type of product.
@ sundialsvc4: Thanks for your useful tips and your detailed comment about increasing the efficiency of my work. I’ll try to implement your tips in my further workflow. Much appreciated.
sorry, if my critsism upset you, your animation is fine, looks great. materials, lighting- top notch. playback is a joy to watch.
now we have the shoulder patting out of the way, the advert doesnt work for promoting your product. unless all you need to do to sell it to your customers is indicate that it can be cut and will stick to the floor with sticky tape.
your animation needs more to show your customers why it is a better investment that your competitors, some text will help but a visual representastion of its qualities will be a thousand times more effective. No doubt the reason your doing a video presentation in the first place.
Your video comes across as an educational video rather than a promotional. Try watching some Sham-Wow, SlapChop, OxyClean, etc commercials. Sham-Wow is just a cloth… very similar in appearance (obviously different in what it does) but Vince makes it seem like it’s the second coming…
Simply showing a product doing what it does is not going to turn heads.
Im not offended and yeah i get your point. The thing is that the product can be purchased as seen in the first seconds. BUT it can also be individualized through individual size, printing, scale, a bond breaker and a perforation. So the main “task” for the video is to show the “add-ons” for such a sealing-tape wich can be individualized by every customer.:eyebrowlift: (And by customer i dont mean the single person - but construction companies who sell the product as “their product”)
I hope u got the idea 
Please notice how many of these (constructive …) criticisms will actually be dealt with by editing.
(Also please notice how these criticisms (and their solutions) would be the same if the footage in question were live-action or some mixture of live+CG.)
There are plenty of really good books on film editing, some masquerading as tutorials on (say…) Final Cut Pro. All of them point out that footage is gathered in the field, but the movie is made during the editing process.
In the case of CG material, then, there’s a vitally important point to be made: Since “one inch” of CG film is so damned(!!) expensive to produce, you need to plan to "cut first, then “produce later.”
Hence my suggestion of using the “animatic low-res render” capability of Blender. (That’s what it is for.) Crank out animatic footage quickly: you know that it will correspond exactly to the finished product except for detail. Cut your entire show together using that stuff. Then, take-off the information from the frame-by-frame information stamps from this “final cut,” and use it to generate exactly what hi-res footage you by now know that you actually require. And not one whit more.