Well first off this is a better endeavor than Gooseberry, it makes far more sense from a production standpoint. Consistent art style, an established audience and narrative. Its a good project to pursue.
That said, for a software that has a huge following in fields not related to film, which is really just a tiny part of the larger group of industries that make use of CG (Games for example bring in more annual revenue than film, tv and music industries combined for their primary market), I believe that in order to further develop and focus Blender it shouldnt be interested in just one segment of the industry. Its not necessarily a Blender problem either… but one in which a lot of 3d content creation packages seem to be run by people obsessed with pixar like animation and film. The market is literally oversatured with film loving 3d applications, yet few actually start targeting areas outside of that market.
Take for example, the biggest earner for Autodesk isnt Maya or Max. It’s AutoCAD. In fact their media and entertainment division has been losing tons of money over the years yet their total revenue has gone up. This has almost everything to do with their CAD software.
It would be beneficial in my opinion for the Blender F/I to do more projects that are far more varied in industry usage, otherwise it will just continue pandering to one type of entertainment and compete an oversatured market for software does the very same thing.
Just my 2 cents on that, mostly personal opinion and one thats just confirming an observation. That said, just re-asserting that this is a good project for the Blender Foundation but one that should also maybe start to separate the development end and priorities from those who just want to make good films with the software.