Animating Materials in BGE

Can you animate material values and then use them as animations in a game??

I think you can, but you can’t animate textures directly through the texture panel. So you can animate the emission, transparency etc.

but when i add them into the animation nothing happens in the play

If I recall correctly, you can animate material values by using ipo-curves.
Insert keyframes and setup the logic bricks to play the animation.
To insert a keyframe for a material property, press ‘i’ while mouse is over the given field.

If you want to animate textures, this video is helpful:

But skip to around 14 minutes in.

You activated the action actuator with the correct action and keyframes?