Applying transform (scale) resets objects scale

hey so when I apply the Object > Apply > All transforms the scale of my object increases. Any help with this would be appreciated. I’m assuming it’s because the vertices transforms aren’t frozen in some way?

Something is not right here. Scale is already (1,1,1) in the first image. Furthermore, applying scale should not affect the apparent size of geometry in any way, unless you have modifiers (which you don’t seem to).

when I apply them individually the transforms and rotations are fine but scale is the only one doing this