Awesome effect I don't know the word for...

Hi, I was wondering: how can I achieve a “glistening” glow-like effect like the ring in this YouTube video? I’m sure there’s a term for this shiny type of lighting effect, I just don’t know it.
http://www.youtube.com/watch?v=fcP2Hp56iQ0

Any help is appreciated. Thanks.

Oh, that’s just bloom. It’s added via post-processing, either through the sequence editor (glow effect) or through nodes (add a blurred version of the image to itself). Some searching around for bloom or glow should reveal something of it.

Thanks Alitorious! Now I can begin my research…

Here’s what I found (for others searching for this):
It IS a post-production technique, but you don’t need a separate image editor. It can be done within Blender. Here are two excellent video tutorials: