When I first relaunched the site I didn’t want to change too many things at once, and I also didn’t want to link the sites too strongly. A few months ago I made a first small change to the BlenderNation homepage by adding a ‘Featured on Blender Artists’ block:
Perhaps the time has come for a subtle link back to BlenderNation from here too. I don’t have too many options to add something very visual, what comes to mind is just a small ‘Blender News’ link at the top of the page? Alternatively I could add something to the ‘Friends of Blender Artists’, but the news would appear only part of the time which might be a little hard/odd.
Thank you! 
I like to think of it more from a perspective of ‘what is useful for the Blender community’. I’ve been hanging on Instagram more this week and was surprised by the amount of new Blender users who still hadn’t heard of Blender Artists and BlenderNation. So there’s still work to be done!