Better Paper Roll Effect

How would you do a paper roll effect quickly with an armature or curve deformation.

Think about it as paper from the right it rolls up and goes to the left
The material should be stiff meaning the left part does not move bend or something
until it rolls up as well.

I used the armature with an IK solver, spline IK, and I hand animated each bone but this effect as simple as it sounds seems to be quite labor intensive.

http://cl.ly/1M2q3g1i473g040m103T/Screen_Shot_2011-08-10_at_9.18.57_AM.png

this would be a cool option in case the paper material could stand still and you simply move the curve left and right
and it would than follow it.

at the end I did it with a lattice which I move and the paper entering the lattice starts following it

http://cl.ly/1T1q3x2l3i213L0n1A0C/Screen_Shot_2011-08-10_at_1.40.55_PM.png