BlenderDiplom Tutorial: God-Ray Logo Reveal in Blender
A simple yet very powerfull approach to reveal a logo is using the all-majestic god-rays. Of couse you can achieve that all in Blender - this tutorials shows how!

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The whole BlenderDiplom site is giving me a database error right now

I had the same problem last night, but it seems the issue is fixed.

Yeah I fixed the issue just when I got home from BlenderDay!