It has been my experience, growing up in an entrepreneurial household, where the business was accounting and therefore had a unique insight in to the success and failure of businesses, that they form and grow more organically.
And people who are able to “launch a properly funded” business and make a business plan have already been in that business in some capacity for a number of years. In my father’s case he litterally grew his business from the ground up.
And he built that business on the back of his previous experience and knowledge.
When it came to choosing software and make the transition from pencils and paper to computers, of course yes, evaluation of all of the options was required and over the years those options changed as well. As the accounting world moved from DOS to Windows.
But once those options were decided on of course there was the necessity to keep files for 5 years, for legal reasons. So you better get it right.
However in the animation industry it has been a good long time since companies had to make the transition from paper to hard drive.
And then from 2D to 3D.
But in the case of studios etc. of course they were building the these business or rather expanding them into new areas based on a previous track record and experience.
A studio that previously made only live action and needs to add animation to its roster has the track record of its live action decision to bring to the table, maybe even their own money or money of investment to help.
Historically in these cases of course the answer is to simply look around and see what everyone else is doing.
So the tools out there being used are evaluated.
However time and technology moves forward. New players, new younger players come to the table.
You could call the decades of 1995 to around 2015 as the college years of animation new comers.
These are the years that animation schools sprung up starting near 2000. Prior to that animators were coming into the business as freelance due to the drop in software pricing.
But that time has come and gone. Quietly, without much fanfare, Blender came onto the scene. Since about 2012 from my recollection forward there was a surge in startups using Blender as well as companies using Blender in very unglamorous manufacturing and other industries.
Some of us - such as myself - were poised to take advantage of this and have successful freelance careers using Blender.
There are a few other factors as well. More and more people using 3D without having to go to school or buy software.
So in effect you have a new ecosystem that is centered around Blender.
And while the old guard is still alive and standing the future is changing.
So that Blender is more and more a viable solution for people starting out and building a business from the ground up without either a) having to raise money or b) having any experience whatever.
Maybe there is also a problem with this.
But what has happened is that - especially in a challenging economy - building a business without upfront cost of software is going to be more of a common place than the exception.
Blender has positioned itself at the center of this new growth. New artists new businesses etc.
Because people tend to stay with what is familiar and has been working for them.
Autodesk tried to answer this by making education software free, offering Maya LT and Maya indie.
But it’s a bit too little too late ti stop this train.