I have tried the demo and while I liked the non-destructive workflow, I was disappointed to find out that it was not stable on my Windows 8.1 installation and crashed a lot especially when I zoomed into and out of images. I think I will wait for a few more updated versions before I decide whether I want to buy it or not, but I think that it really has promise.
Should just rename it to Broom at this point, they really have their work cut out for them. Ormr while maybe difficult to get across when explaining the name, is still far better than Bloom. I commend them for trying to compete with PS but so far they are not coming across very well.
Should take a look at how Affinity is presenting themselves at the very least.
Ormr is a mythical dragon, to me that in itself reflects colorful imagery. That said, Bloom is a poor choice in my opinion, I cant help but think of Bloomers which are basically old fashioned boxy underwear or if you are in japan, the gym shorts used by girls during school hours.
I think they should have stuck to their guns on the name but the downside with going away from the usual conventional naming patterns is that it can often start giving the impression of non professional shovelware. Unfortunately impressions matter, language matters, pronunciation matters. I cant see Bloom being a success, objectively speaking. It comes across as being too amateur among other things. Personally I welcome the competition/options.
One of the best names so far for a new app in this category btw has been Paintstorm, very well chosen imo. That alone will generate interest.
Affinity Photo is great so far, but I’d love to be platform-independent. Especially since one of the uses for it would be compositing work, and while my laptop can handle photoshop-style stuff, I’m not sure macros with DOF and heavy effects…