I’ve been wanting to create my own company name & logo etc… but don’t quite know where to start. There are already so many companies out there that use so many different names, I’m not sure which names can actually be used.
Take the firm “Jaguar” for example. They make great cars but their name is from an animal. Does that mean I or anyone else can’t use the word “Jaguar” (which is in any dictionary) because a car company has stolen that name from us.
Does a company have the right to own a word in the English language? Sometimes I could come up with a real great name but then find it already in use by someone selling…Shoes or something else online. I can understand that a phrase could be a trademark like “DreamWorks” but what about “Universal” - that’s another word that can be found in the dictionary.
I would really like to have my own company name & logo but not at the risk of a costly lawsuit. And how does the law stand with these maters? I’m sure that there are a lot of people out there that have “Macintosh” as their last name. Can these people simply open a store or online service under a family name without being the victim of another huge lawsuit? It doesn’t seem fair that someone can’t use their own name in a family business.
If you have any useful links & information about these matter please post them. I would also like to here what you have to say…especially from people who own a trademark.