Consumer Products for REWE Markt GmbH Germany

I’ve finished a new project in summer 2024. It needed a half year beside other projects. Following the translation of my German info text:

On behalf of REWE Markt GmbH Germany, I had the privilege of creating a wide range of products in 3D in 2024. These items, which are usually only found on the shelves of their stores, were brought to life digitally with the utmost attention to detail and photorealistic precision.

All models were created using Blender. Primarily, traditional modeling techniques were used, while for some models, I utilized a 3D scanner for the first time—mainly to ensure the precise dimensions of the plastic packaging. Unfortunately, CAD templates were not available for this project.

Despite the impressive advancements in 3D scanning technology, extensive post-processing of the scanned models was essential. The focus was on retopology to create clean subdivision models. These not only render more efficiently but also enable more accurate surface representation when combined with material shaders.

By the end of the project, I delivered around 50 meticulously detailed products, which are now being utilized for a variety of marketing purposes—a fascinating project that demanded both technical precision and creative expertise.

Drop a line if you have questions.

38 Likes

This looks amazing, great job! Do you know how these will be used? Video, I assume?

1 Like

Thank you Bart. As far as I know, all assets are used for an internal asset library. The marketing department is also using Blender, but there are only a few people with 3D experience. So, I and some other Blender artists were asked to help build and partly expand the 3D asset library. The company needs images of the products for various purposes, such as online campaigns, shorts, and TV advertising. I believe the content will be used extensively in the future.

1 Like

I featured you on BlenderNation, have a great weekend!

1 Like

You’re on the featured row! :+1:

Hey Christoph!

Awesome stuff :drooling_face:

1 Like

Thank you Steffen. Happy new year by the way! :slight_smile:

Thanks a lot and a great new year to you as well! We definitely have to finally have a few beers together this year. :beers:

Great work.

1 Like