Creating crunchy, buttery, paste material smothered on a plane

Hi all!

I’m trying to make basically exactly what you can see in the attached image. Sort of a crunchy butter paste material (client in skin care) that is smothered on a plane as in the picture. I’m going from a top orthographic perspective and this will be shown in their webshop to show the actual formula inside the package.

The thing is, I am stuck! Not only in the actual texturing/shading but in the modeling as well. I would appreciate any help or tricks or whatever. How would you approach this?

Thank you so much in advance!