Disabling 3d face selection colorizing while editing UVs

Hello guys,

lets say i want to texturize left side of the object according to my photo.

heres what i do:

  1. in 3d view window i select “side view”;
  2. select all the faces i see from this view;
  3. Mesh -> UV unwrap -> Project from view (at this point I have my photo already loaded in the UV image editor window).
  4. The rest is pretty much easy - i edit my UV coordinates in UV edit window to match my photo source.

However:
It is very hard to edit UV coordinates and look how the texture is being applied on object in 3d view because active UVs I am working with - are marked as being selected (which means blender colorizes them in 3d view and texture becomes 50% worse to see).

NOW THE QUESTION:
Is there any way i can turn off the face colorizing in 3d view window when they get selected so i can work in UV editor and check my 3d view window simultaneously?

P.S. “Sync UV and Mesh Selection” is not a solution since on later stage when i have my UV unwrapped for the side view, then i do the same for the top view… and editing top views UVs - destroys my previously tuned side view UVs.
Thanks