Game copyright?

Hello, I’m new to this forum, but I’ve been using Blender for quite a while, and am a Python programmer since before Blender with pygame and GUIs and stuff.

But anyway, I was emailing Ton, and he said that the blender players (the exe file) are under GPL, but our actual content was ours to license and copyright, so if we had an exe that simply links all of the data into it, wouldn’t it mean that the user that would buy our game couldn’t distribute it under the GPL since it is our content simply loaded into it and not self-contained?

Thank you!