How to brand an Object?

I was doddling recently and came upon a problem which i could not overcome. I wanted to have a bar with the some words imprinted in it. Much like the example down the bottom, where i had to put nintendo in in paint shop.

Does anyone know how to do something like this in blender?
http://img165.imageshack.us/img165/1359/nintendocubetc0.png
Cheers

You would make the words a texture to put them on the bar. But to make them look imprinted, you’d use normal maps/bump maps. Search for bump map tutorials, there are some good one here, I think Spin did a good one.