How would I texture a bezier curve?

I want to make a length of rope, but I don’t know how to apply the texture to it so it looks proper!

Many thanks in advance for help!

First you should convert the bezier curve into a mesh.
Then select an edgeloop along the rope and mark as seam.
uv unwrap it and position it properly on a fitting texture.

I can’t apply it, because I have to animate the rope with hooks

duplicate it, convert the original to a mesh and constrain it to the duplicate, animate the duplicate.