Info emerges on FXHome's new product

FXHome HitFilm
http://launch.hitfilm.com/

Still no pricing info that I could see.

This has been mentioned in another thread but to give more info on the software itself:
Price: $149 for standard, $399 for Ultimate
HitFilm site http://hitfilm.com/standard/overview
Interview with the makers http://tideart.com/?id=4e1f2a20