Is there a way to set a hot key for edge, Face and Vertex select mode?

3ds Max had this, and it’s just another thing that improved my work flow. I’d like to emulate that somehow here. I would really like to set them to the specific keys 1 2 and 3. I dont work with layers yet (I’m an object creator in my team). I would really appreciate any help here.

Some info:

Yes: I know about the CTRL TAB window that pops up. I want to be able to press a key, and select my desired … thingie… Do verts/edges/faces have an overall denominator? meh.

Once again, any assistance in this matter, and I would be greatly appreciative!