I got a private message from sjmcwhir asking me to explain the jellyfish lattice animation I used in the Aranciata commercial.
So I pulled the jellyfish out of the master scene and I am posting it here for all to see. There are actually two animated deformers for the jellyfish. One is a lattice, and the other is simply an empty hook attached to the bottom vertex of the tendrils. The tendril objects all share the same sub-curve, so only one hook is needed to control all the tendrils. The hook just has a cyclic animation as does the lattice. The cycles are of different lengths so they never “synch” up to one another. This adds to the organic look. The jellyfish reside in their own scene and are dupligrouped into the Master scene using an empty. The empty is following a path. This makes it easy to tweak the final animation by simply altering the curve the empty is traveling along.
ras_jellyfish_lattice.blend (267 KB)