Josephs Jewelers Spring 2015

New campaign for Josephs Jewelers, a local Des Moines retailer, featuring handmade jewelry pieces. Early on, we realized that we weren’t going to be able to get the level of control that we wanted with regular footage, so our animated demo to show the video studio was transformed into the full spot. It ended up being a lot of fun.

all the jewelry is modeled in Blender 2.73ish and rendered in Cycles. Some adjustment work and finishes in After Effects with Video Copilot’s Optical Flares to handle some of the sparkles and lens flares.

Thanks for checking it out.