Ive recently done a couple of logo designs and one with an animation for companies and some for a work experience project.
Check out this (to see the process I went through over about 2 weeks to create a logo and animation) Note that I spent the first whole week researching the company and developing the logo which turned out to be very simple. So it might not look like much, but its still a lot of time and work to get right.
The way I approach such a project is to look at the company and what they do, look at the stuff their selling and what kinds of logos or objects would be suitable for them as a logo. Also remember that the best logos are simple. See in my video how the logo started off somewhat complex, then developed into something balanced and simple. That cannot be stressed enough. And the logo should transpose into a black and white logo. Which means that even if the logo you make features a lot of colour, it should still be strong and identifiable when put in black and white (think about letterheads and places where the simplest form of the logo will appear)
Look at some other logos and animations done for other companies as well, it can be good to see what they have.
Do you have a time limit for the animation? Im guessing its a short ‘sting’ (sting is the industry term for the short animation which goes with the logo) Keep the sting simple as well, dont make it more than 12 seconds (unless they want something different) Some of the best logo stings Ive ever seen go for only a couple of seconds, if its good enough it really doesnt need to go for over 12 seconds (12 seconds is still a long time)
Is there anything which sets this company apart from others? Ranna? A single ringing like a bell phone or something? That could be incorporated into the sting, you could have some sfx go off once and the logo appear in some way.
More info about the company and what they do and Ill help you develop some ideas. For me developing the initial ideas and seeing how they progress is one of the best parts :yes: