Logo is too stretched on the coffee cup

So I did UV unwrapping, did “Align Auto” so I could properly apply the texture on the cup’s label. Problem is, it is really stretched, the first picture is my closest result to being the best fit for the eye, but looking from sides it’s still noticeably stretched.

Did I do something wrong? Is there an option that auto scales this, or should I just try harder by stretching the UV mesh until I get it right?

The latter, just scale your uvs for the sides of the cup on the X axis. The bottom I’d just scale down so it was in a ‘generic’ part of the texture if using the same material. Also, depending on the image, (for example if it is transparent at the edges), changing the image from repeat to extend can be handy.

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