(1) Start by lighting the scene evenly. Provide a backdrop that is neutral but not too dark. Observe the boundaries between the object and the backdrop/floor and select colors that do not clash. Match softly-textured to non-textured areas and vice-versa.
(2) Add lights that serve to define the edges of the object’s shape; the so-called “rim lights.”
(3) Add lights that serve to reinforce the 3D-illusion, providing shadows and delineation between object and background.
(4) Make sure that the most brightly-lit area on the object is the point-of-initial-interest and that there is a path for the eye to follow.
(5) The total contrast-range in the image must be fairly small.
(6) Buy a good book on photographic studio-lighting and study the principles; then work to implement them, say on a nice square cube. Then come back to your car.