Outliner: user defined order Objects? \ non-alphabetical order in Outliner\ manual re-ordering?

I’ve turned off ALPHABETICAL order in Outliner’s options.

It seems you’re supposed to be able to drag elements to wherever you would like, but I can’t seem to make it happen. Usually this is because there’s a specific spot you’re supposed to drag and I’m not doing that, but I’ve tried all over the line and nothing seems to work.

HALP ME MISTER WIZARD!
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Apparently I forgot to post this: here’s a screengrab of the situation: I’d like to drag the S object to the top of the heap. All the letters are parented to the ‘Master’ Empty. Outliner is in SCENES mode.