Take mask as a stencil you put on surface and spray other color on. In Cycles that usually is Fac input of some node you need to apply such a mask, being black and white image (you could use shades of gray also). No need for transparency in image used as a mask - so see in Gimp/Photoshop on Linux or Win if there is transparency layer in png, get rid of that. You need values from black to white only.