hey @NeilJamesFrarey you have the opportunity to critique the font in the harshest terms 
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So what’s going here??? Confused drama for a shampoo … scent of psychotic club life night life??? Or perhaps simply one’s personal dramatic note???
Desperate contrasting energies … white high x-height condensed rounded generic lettershapes vertically centered on a overpowering black vertical rectangular shape.
Funny that the overwhelmed poorly kerned ‘propria nota’ lettershapes are expressed in rounded lowercase and then they’re italicized, LOOL!!! As if to make up for being rounded condensed lowercase lettershapes … like one of those little yappy tiny small dogs trying to guard its turf … knowing full well it can’t.
Then comes those capital lettershapes for ‘hydrating shampoo’ which have a loud big dog bark!! Another contrasting energy???
All alone … the yappy little dog and the loud big dog bark!! Nothing on the side to round off that vert centered contrasting drama. What a sad lonely drama, ha!!
This composition seems more about the contrast of that geometric black shape with that fluid-ish whatever … none of which is on the front, LOL!!
All-in-all … looks like a whole lot of desperate drama!!
Thanks for the invite.
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fun drama 10/10 
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I knew I could count on you. No half-measures.
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I featured you on BlenderNation, have a great weekend!