Open movies help improve Blender’s image, and Sintel will help too. Although before the next open movie my vote would go for a different type of promotion tool.
I think Blender could be greatly showcased through a simpler and more affordable method than an open movie, which could achieve the highest quality out of Blender with less effort.
This community is capable of gathering an impressive amount of money. I think it would be more efficient to put that kind of money in producing smaller things like very short videos, without any storytelling to worry about, or actors, soundtrack, or a multitude of assets working well together. That’s a huge effort.
If we want to showcase for instance Blender’s sculpting/painting capabilities, it would be enough to pay an amazing artist to do an incredibly detailed character and do a quality timelapse screen capture while he/she builds it, and a beautiful final render.
If we want to showcase rigging/skinning tools, give that character to another great artist, and show a timelapse of how he adds a skeleton, corrective shape keys, facial shape keys…
To showcase animation, just one minute of that amazing character, beautifully animated, with just one still camera, would show animation capabilities in a great way. The character doesn’t need complex interaction, nor be restricted to a script. The efforts are directed to showcase how beautifully a complex character can be animated.
Facial animation, just make the character say something simple, and do some very expressive facial gestures, one after another, in a nice way but just focusing on that.
Same with fire, smoke… small video with that character causing an explosion, or spit fire in the most beautiful way possible, without worring about compositing it in a complex environment and work well with everything else, or beeing restricted by it. The attention is focused on the fire and all its details.
For compositing, something very short, just seconds, and showing how things are layered and how the different nodes affect the results, or how it’s incorporated into real footage.
There are many key features that would showcase Blender’s capabilities, that could be showcased in a very short simple way, but in its highest possible splendor, because the focus, effort and enough time is all spent around each feature.
And all those small videos posted at Blender.org, all together.
I think much of the good impression about ZBrush is because they put an amazing model on each presentation they do. I don’t know much about Mari, but I have a good impression, (I think I’m not the only one), and how much is it because of the great model they’ve put on their presentation? In my case quite a lot is due to that incredibly detailed TRex they’ve put in their presentation. I really don’t know much about Mari, and still have a good impression!
They just needed one model, and it wasn’t even rigged?.. I don’t remember, and still doesn’t matter to me, it doesn’t change my good impression about it, because that TRex looked just great.