Software of interest: Blaze 3D Studio

Has anyone seen or used this software? Was browing Kodak digi-cams and clicked on a “360deg Views” link and was presented with an impressive 3D flash viewer for the camera. Would be cool if one of the blender SWF output scripts could accomplish this (model+textures+lighting)! (One work-in-progress is a good start!) Does it use some kind of real-time rendering, or is it just textures?