Texture 'cards' to billboard / align with the viewport (not camera), similar to sketchup?

Hi guys,

I am using some texture cards in my scene and I was wondering if it would be possible to have the cards always face towards to the viewport. I understand it is possible to track the rotation to a camera, but I would like to also see the correct rotation when previewing in the viewport. In sketchup this is default behavior for example for the figure when starting a new scene.

Anyone has any idea how to do this in Blender?