Texture not moving with shape keys

Support Materials and Textures
1

Hi there,

I am fairly new to Blender and have been experiencing an issue with my texture when animating with shape keys. The texture does not stay with the object as it deforms via the shape key, giving it a weird sliding effect as you can see here:

http://imgur.com/Z137ten

How can I make the texture wrap the model accordingly to avoid this?

Thanks!