Hello,
I am a student/3D modeler/animator working on the 8Songs project at Temple University. In this project, we are making a "Crowd-sourced augmented reality music video" using Blender. Originally my teacher was contacted by the UK band Songdog to create a music video for one of their past songs (A Life Eroding). So this semester a class from Temple University has been putting together the music video from start to finish (including idea crafting, animating, etc.) The idea we came up with was to put together a crowd-sourced, augmented reality music video (a music video made up of smaller submissions made by regular people, hence the 'crowd' in crowd-sourced.)
When analyzing how to put together such a video, we decided to use Blender for pretty much everything. We modeled, animated, and tracked the bird, as well as composited our first video (the call for participation visible on our website) using Blender. The only things we did not use it for was adding the animated text and video converting, which was done using Adobe Premiere Pro. We have decided, because of it's flexability and ease of use, to use it for the final video as well.
To give you an idea of how exactly we put this together, we first prototyped a few different styles of birds in blender. After finally deciding on a model and representation that fit with our target song, A Life Eroding, we moved on to UV map a test image to get the proportions correct. Next, we created the rigging and a few sample animations (to check deformations, etc) and tested as well as demonstrated the bird using Blender's game engine. When we had agreed to continue the project with this iteration of the bird, we moved on to the actual screening of the first video and used Blender for the addition of the bird over the video.
We are currently accepting submissions for the video, which must be 10-20 seconds in length and contain an AR marker (printable from our website) until the 28th of April. For more info, please visit http://8songs.info/ or contact me (via twitter @mehsheep). Thanks for reading this, and please feel free to contact me with any questions, comments, etc.
Thanks,
Chris