What killed LightWave?
Here is something to think about. Interview with Andrew Cross. 30 minutes long. Talks on and on and on about video, tricaster and all kinds of streaming stuff.
Someone asks him about LightWave and he laughs nervously. Gets rather cagey and careful. Won’t really make any announcement. Can’t say anything. He might get into trouble saying what he is going to say. But… there is something fantastic coming for LightWave. No details no hints. All hush hush. But it is going to be something wonderful.
Kind of waiting for some kind of stream-of-consciousness abstract, ominous and surreal Stanley Kubrick ending.
So just put this into perspective for a moment. This is NewTek. They owned LightWave.
It is their product. And so is all of the streaming stuff and video stuf they do.
Within all of the hours of talks this guy gives about streaming and video technology, he can’t say one word about LightWave. Not one word. They won’t talk about LightWave.
But oh, they have plenty to say about the TriCaster and live streaming.
I don’t think you have to take this too far to see that, well. There is your answer.
Sure, there will be people who well say… “oh… but the situation with LightWave is completely different…”
But before you go on down they rabbit hole of justification. Think about this.
NewTek created this situation. They are themselves responsible for creating a situation whereby they can not talk about it anymore.
It is not the developers fault. There is no one else to blame, when time and time again, the same thing keeps happening.
NewTek completely bungled the whole thing. And you can look at how they handle themselves in the PR world with the other products they have that it is clear, they had no idea what they were doing with LightWave.
Did a fine job with video streaming though. Got bought up by a company who is a leader in this field.