Why does my world (or background) not show as reflection headboard or stand??

Brand new to Blender here so please forgive me if I seem dense.

I set up a quick and dirty liquor display. I wanted to reflect either a fake wall of booze photo OR the background (of a cozy cabin interior) I set up both as a world image and and a background on via the N panel.

The fake wall of booze now sits behind the display as part of the scene, not in front as I first attempted to reflect it.

I wanted the headboard with the logo and the stand with the logo to reflect either the wall of booze photo OR the world / background image. And it’s not. Can someone please tell me what I am doing wrong?

All the files to make the scene are here: http://www.aworkofmarc.com/1/cazadores

Any help is appreciated!
Marc

I wanted the headboard with the logo and the stand with the logo to reflect either the wall of booze photo OR the world / background image. And it’s not. Can someone please tell me what I am doing wrong?
That material does not have a glossy shader so it does not show reflections