Perhaps the strange ridge-like shadows in the bezel are because you started with a UV sphere and put a subsurf modifier on it.
If that is the case the way to fix it is to delete the vertex at the pole of the sphere- the one where all the triangles meet. Then select the last ring of the sphere (alt-right click a vertex or edge for loop select), then hit e to extrude, then s, then hit the zero button along the top of the keyboard to create a new ring of vertices scaled to have no size- that is all in the same location. Do NOT remove doubles- leave all the new verts and your problem should be solved. You may want to move the new verts (move them all together) away from the face of the watch a bit to preserve the curvature of the bezel.