Add Text to Plank Fence

Would like to add text onto an unwrapped plank fence, but would like for it to adhere or follow the cracks and crevices, to look realistic. I’m drawing a blank as to how to do this. Do I need to apply procedural Normal, Displacement, Specularity maps to the fence, the text, or neither? Can’t seem to locate any tutorials regarding use of BMP nodes - need help!


This is the effect I’m trying to achieve: