Animate texture to follow shape

Is there a way to make this texture animation follow the shape of the object instead of just going up?
out-5

Yep, use Follow Active Quads as the Unwrap choice

1 Like

Thanks! This is kinda what I want, only I want the image to not be distorted at the end of the animation.

Maybe I can only achieve this by animating the UVs?

out-5

You may have a look here: