Seems like Autodesk is working hard to become the world-premier solution for the creation of your own custom parts, sculptures, and toys.
At first glance, it’s somewhat like what people used to do in the game known as Spore, only after you make the creature, you can order it 3D printed and shipped to your door. Currently, this type of market is something that Blender isn’t even in (despite one of the recent meetings of Ton talking about future functionality for use with 3D printers). But this does show a possible future where not only are you printing your own parts, but printing your own decorations as well. No need to buy toys to give your kids as gifts on Christmas either, just print them.
Also in the specs. is the ability to export to their high-end (and very expensive) applications (which another app. in general would pretty much be required if you wanted to add a lot of fine detail and then render them in a photorealistic environment), but for the hobbyist that additional amount of power may not be needed much anyway.