FOX is apparently trying to get as many IMAX and Digital 3D theaters as they can to screen 15 minutes of Avatar to the public for free. You can just walk in at a set time and see 15 minutes of the film in all it’s 3D glory.
I will definitely try to get to a theater on that day. This movie has had me hyped up for well over a year. The marketing and hype behind this thing is going to get HUGE by the time the trailer gets launched, which will be on the same day that this screening takes place, apparently.
They screened some footage to journalists about a month ago, and screened it again to people at Comic Con earlier this afternoon, and the word from both of those screenings is that this is pretty much the most awe-inspiring, visually amazing films ever made.
I’m so geeked out right now.