I have just made this simple text, which looks as if it has been carved out from a Wooden plank or Block. This is another Text effect in Blender. I have also created a tutorial on this:
The wood Texture was created by Borysses, and
The Normal Map was generated using CrazyBump and can be Downloaded from Blender Skool: http://www.blenderskool.cf/carve-a-text-from-a-wooden-block/
Feel Free to suggest any tips for this scene!