Which add-on did you work on? I will edit this with a more well rounded response when I get a minute.
Edit:
I apologize in advance, because I have some constructive criticism, that may be a little on the harsh side. Iām genuinely sorry to see you give up on Blender related activities, but if youāre giving up, I feel like I should give you my thoughts & feelings on certain things before you go.
Okay, soā¦ I went looking for your add-on. Is it Eevee Express? It seems like a nice addon, but itās hard to understand what it does. I can only speak for myself, but the reason I purchase add-ons is because the video clearly illustrates what it does, or it has a super feature that I really need. For example, up until Blender 2.81, Pivot Transform satisfied a dire need for me to move a pivot easily, and even though 2.81 lets you move the origin now, Pivot Transform still makes it even more convenient, the price was right, and the video demonstrated its usefulness plainly and clearly. After watching the Eevee express video, about the only thing I could understand, is that it lets you add backdrops easily, and manipulate multiple lights easier? That doesnāt seem like a killer feature to me.
As I said, it seems like a nice add-on, but Iām just having a hard time understanding its usefulness. Bare in mind, I myself have posted some of my own add-ons, and have done a very poor job illustrating their features, but I am not trying to profit from any of my add-ons, or make a living. I guess the point Iām trying to make is, partly to blame for some of your less than expected add-on sales, is due to the unclear presentation of your add-on.
Secondly, it might help to gauge what users really want from Blender. Are there a lot more animators or modelers? Which areas need the most help? For me, Blender has loads of room for improvement in the quality of life department concerning modeling. I havenāt produced any killer features yet, but if you take a second to look around at the add-ons with the killer features, thereās MACHIN3, Hardops, and quad remesher. These addonās offer something truly amazing to Blender, all have to do with modeling and I imagine they get a lot of sales because of that. Generally speaking, the very first thing people do when they hop into Blender, is start creating/modifying objects, so automatically thatās going to be a huge target audience. I also, keep hearing that blenderās animation needs loads of optimization work, so, I donāt know if itās a good idea to jump into making add-ons for that unless it offers some kind of performance benefit? Spit balling ideas here, I could be completely wrong in my assumption here.
Another thing that I would like to point out, is the soft spoken nature of your narration. Even with the echo filter youāve applied, itās still lacking enthusiasm. Now, this isnāt 100% necessary to have a great, enthusiastic voice, as MACHIN3 opted to just use voice synthesizer, but for some reason, your voice actually makes an interesting video hard to watch because I become sleepy towards the end of it.
Regarding the website, if youāre shutting it down, then to me, that seems like youāre not in a position to maintain it. You should have designed a website that is more self sufficient, that you wouldnāt have to shut down. Now, blender users are going to be wary of future blender add-on sites for fear of them just being shut down again when the author decides he has no time or desire to maintain them. So, for the time being, the go-to sites for add-ons will be, blendermarket, gumroad, and blenderartists. Itās already over saturated, so maybe thatās the reason youāre shutting it down? I donāt know. Itās really disappointing that youāre announcing youāre giving up, and shutting down the website. Like, man. Do we even get a voice? How expensive is it to just leave it up and running?
With all of that said, I really respect how active you were on the forums, and truth be told, I donāt really know much else about you, other than the few videos of yours have stumbled upon, forum threads, and now finally your add-on.
I think, instead of giving up, you should continue to remain an active member, providing valuable feedback for others, or continue to create add-ons in your free timeā¦ but maybe with less at stake. For instance, find a reliable source of income, and then do Blender stuff for the passion.
Also, one last thing I think I should mention is, I think you may have spread yourself too thin. You mentioned in your OP that you work 5 boring hours, and then spend an additional 7 hours working on Blender related activities (I assume this includes your add-on, forum posting, reviewing addonsāboth in comments and youtube videosā¦ maintaining your website, etc). Perhaps, you need to reevaluate your time management, and spend less time on the less profitable things, and more time on the things that matter. Perhaps try your hand at an entirely new/different addon, or, try doing some paid 3D blender work, or offer some kind of paid consulting (no idea if thatās a thing in 2019 for Blender).
Again, I hope you take all of this as constructive criticism, and not a personal attack of any kind. Hopefully others will read this and find it useful.
Good luck!