how to rename vertex group?

is it possible?
I can add one : bpy.ops.object.vertex_group()

but cant find a way to rename it when given default name " Group"

import bpy
ob= bpy.context.active_object

bpy.ops.object.vertex_group_add()




ob.vertex_groups.active.name = "NAME"

No operator required:

ob = bpy.context.object
ob.vertex_groups.new("TheName")

@CoDEmanX
Can you explain the difference when not using operators? Just shorter slicker code?

See here:

Also: operators represent user actions and they don’t return references to objects or the like. RNA methods and properties are more of an API.