Image on curve obj. won't map right in 3D window

Support Basics & Interface
1

Hi. I am trying to create flat bezier curve objects with image textures pasted on, to do cutout animation. I find that what shows up in the window in Textured mode appears to be mapped on from the side, yet the render turns out OK. Is there a way to alter the orientation of the mapping for the 3D view? Thanks! Image attached.
http://sphotos.ak.fbcdn.net/hphotos-ak-snc3/hs109.snc3/15728_423981353078_765413078_5361297_8282906_n.jpg

2

BTW, you need that link to be set as a link, not an attached image

3

Thanks. I like to do everything wrong the first couple of tries.