Essentially, Apple is copying Unity and will enforce a per-install fee (called the Core Technology Fee) on anyone who does not publish exclusively to the official app. store. It is like the Walled Garden (for developers) technically has doors now, but said doors will have guards that will strongly encourage you to stay inside or else. That along with the Epic Games situation suggests that Apple is willing to employ any workaround they can to keep the walls up unless they start getting orders that literally micromanages the future development of their operating system.
Fortunately, this type of thing is still exclusive to iOS, but MacOS users who switched to use the new M processors might want to pay attention.
One final note, it looks like “pull a Unity is now considered an official business term, congrats to Unity for being one of the few companies to create a PR disaster big enough that it will not just blow over like many others”
I don’t think apple needed inspiration for this. they want their cut on everything and since day one
let’s not forget when the iphone was first released in 2007 they wanted it sold exclusive through just one phone carrier company for every country and they take a cut from the phone bills!!! knowing they sold the phone with benefits.
A company with a monopoly is forced to give it up and does everything to preserve it as long as possible… Not too surprising to
Not sure if this is comparable to Unity though, because for Unity, there are alternatives. Ok, technically alternatives to the App Store could now appear too, but that’s not going to happen under those conditions as we all know.
That’s an accomplishment you can’t take from them. It is well deserved.
I bet that Epic didn’t had that in mind went they went full guerilla against Apple. Now perhaps they see that it causes them to loose profit margins, while on the other hand Apple makes free money without having to lift a finger (and saving resources by not putting their own IAP infrastructure to work).
If it wasn’t for Epic, there would be no such regulation (not sure if that is the correct term) at all. Apple is without doubt abusing their power and I am happily surprised there are other companies actively and publically doing something about it.
