Keyhost can render good work that for sure.
The claim it is super fast is simply wrong because many take the preview rendering as the finale rendering
During finale rendering Keyshot’s fast render crashes down to a lot slower performance.
The materials in Keyshot are not bad I think they work quite well.
If you are in a studio where you do not have a lot of time working on shots this might be a good option.
Loading native CAD files like from Rhino I think is really a great help compared to exporting data into OBJ.
However I challenge everybody that I can get the same work as fast imported and done also via OBJ export and scene set-up in Blender.
You load an HDRI file in Keyshot - so you can in Blender.
You drag n drop materials, well create a material list and write those into the Blender start up file for easy application to 3D objects.
Where I see more value in Cycles is simply finale rendering via GPU is drastically faster than that 1k software plus I can use online render farms. You cannot do that with Keyshot. Also in case I need to fix geometry or build a studio setting I can do that right inside Blender.
Technically speaking I feel the UI advantage is minuscule compared to the creative limitations Keyshot only offers.
I just finished a 14k render project with a furniture company. I met online with the graphic designer and via Skype and worked through the shots and material set-ups.
After the project was done the company owners as well as the graphic designers were highly impressed with Cycles being a free software and how quickly I was able to adjust materials, modify scenes, save different camera positions inkl. render settings per shot for individual pages and and and.
I really dont try to crash Keyshot here but hardly any of those extra features the software offers and further more is painfully expensive and simply slower.
Years ago Alias Portfolio hit the market and there is a product from a different company as well. They offer a realtime based openGL approach to product presentation. A license costs 10k. It seems to be a lot, but because you can work so fast in it, you also save a lot of man work time which is expensive over a year as well.
And I think most who use a software like Keyshot are not really CG artists but rather need a simply tool to quickly generate some somewhat acceptable and good looking rendering because they dont have the time to learn about 3D design.
Sometimes rendering is just a side job only - so I can see why they like the software.
I personally just feel I have more control power creative freedom and faster rendering with Cycles.
Not to be offensive I just think that the price for Keyshot is a luxury price like Alias Portfolio because in todays time to many are too lazy to learn the trade right in the first place.
As a product and graphic designer I learned how to draw by hand how to model my hand how to do professional photography by hand and only after that 3D rendering was allowed.
But with all that analog education I am really able to make the most out of 3D render softwares now.