Every time a new AI comes out, we get a big long thread here about “oh no, artists are doomed!” and then a month later, everyone has forgotten about it.
Here’s the thing about AI: it can replace a lot of human work, repetition and pattern-detection specifically. It cannot have an original idea. AI is just another tool to integrate into an artistic toolbox. It can make art faster and easier but it can’t function without data sets to learn form, because it’s all just extremely advanced pattern recognition and replication. Without patterns to replicate, AI is helpless.
Let me give you a concrete example. There’s an AI copy writing software called Jasper (previously Jarvis). You give it a title of a blog, press Enter, and it gives you 500 words of grammatically correct text with facts, figures, sources, headings, etc. My wife uses this software everyday at work- she’s a content strategist working on a copywriting team. There’s the better part of 30 writers and strategists on this team. There’s actually more people now with Jasper than there were before.
Shouldn’t Jasper have replaced them all? Nope. It can’t. Jasper’s output is useless without human intervention. Because Jasper, like every AI, can’t actually have critical thought. It knows through pattern recognition what a “fact” or a “story” looks like, and it even knows how to write them correctly and make them human readable. The problem is that knowing the structure of a fact is NOT the same things as being able to distinguish between truth and falsehood (AI cannot do this). Jasper makes things up. It creates completely false statistics, using fake studies published in fake journals, to back these facts up. An AI can create the structure of a fact, but only a human can make sure it’s actually a fact.
Jasper, then, has become a tool this writing team uses. Not a replacement. Jasper can lay down the overall structure of a content piece, and then the writers go through and tweak it to be correct and better. As a result, a writer can whip out a content piece much faster, and so the company has way more clients, which means they can hire more writers.
To anyone concerned about being replaced by AI, I suggest you consider which parts of what you do are pattern recognition and replication, and which parts require the exclusively human abilities to generate original ideas and quantify data in an abstract way by concepts like “true” or “audience appropriate”. AI will help all of us work smarter and better, if we let it. But if you think AI can replace a human, you’re completely and entirely wrong. Just look at how horribly Tesla’s fully self-driving experiments are going- the number of accidents, especially involving emergency vehicles, is shockingly high (and easily findable with a quick Google search.)