Great working with the guys at Oculus Studios (https://oculusstudios.com) on this project, modelling and rendering products for the Lexington Brewing Co. website (https://lexingtonbrewingco.com/beer). This one was the main focus of the project - bottles and labels for multiple beer flavours. Lots of detailed modelling needed for the bottle, particularly the horse’s head which was pretty tricky. Pleased with how it came out.
Looks real and convincing! I even discovered fingerprints - and a bedroom that is reflected
A funny thing in the “history” of product rendering: back then it was done because it was so “cleaner” and more perfect than with photography. Today people try to make it imperfect and unclean again. So back to photography?
Yes, that was by far the hardest part. The heads on the sides stick out prominently when viewed from the front so we couldn’t fake them with a bump or a normal map. Also the client understandably wanted them to be highly accurate as they are such a prominent and unique feature of the product. We tried a few ways to do them. In the end, it was a good team effort where Oculus Studios did a very good displacement map in Photoshop which I could then use to displace a high-res model. To get the topology / edge loops clean, I then built a detailed mesh over the top. Together with the high number of bumps at the bottom of the bottle, that resulted in a very dense mesh but it was worth it for the level of detail required: