Marketing iPhone App Game

Hi guys,
I was wondering if anyone can offer any insight on marketing Apps for iPhone. My team and I are preparing to release out game in early January that we have been working on an app game for over a year. Before then we are looking to do some networking, we are based in South West Michigan.

Just trying to figure out a way to get the word out before we release an unknown game by an unknown developer into the app store only to get buried by the other 1000 apps that get released every day. Thanks!