To try and make the idea a bit less abstract I’ll try to describe how the platform could function. We’ll break the finished video down into three sections;
1 - Story creation (Character development, settings, dialogue, etc.)
2 - Animation (3d object creation, sculpting, texturing, rigging, lighting, movement, etc.)
3 - Audio (music selection, editing, character vocals, etc.)
To make things as simple as possible I’m going to use an animated music video as an example for now.
A band tastefully named the Periwinkle Snozzberries have a song they are very proud of that they wish turn into an animated music video. They (PS) represent the audio portion of the process. They hire Jane Doe to come up with a story line based on some inspirations behind their song. They hire John Doe to do all of the modeling and animation.
Since there are 5 band members who wish to equally share the audio portion of earnings, they create five tokens in the Audio section of the Project platform. These five tokens have equal rights to 33% of the Artists income from all sales or earnings from the video.
Jane Doe decides she may want to sell a portion of her Project tokens in the future if the video is a success, so she creates 1,000 project tokens which have rights to 33% of the Artists income from all sales or earnings.
John Doe has no intention of selling his Project tokens, he creates 1 Project Token for the animation work he is responsible for. His 1 token represents rights to the 33% of Artist income he gains through his work.
Since the band members are the creators of this particular piece their account is granted Director rights and responsibilities which makes them responsible for approving and accepting the work of John and Jane. They create one Project token for each band member, these 5 tokens receive 1% of Artists income for all video earnings. Once they are happy with the finished product, they approve the video and audio submittals and the project tokens are released to all three parties.
Once the video was finished it would generate a smart contract for peer to peer sales on the blockchain platform, another smart contract deploys to receive income from the youtube red channel the video is published on, and a 3rd smart contract which received sales from advertisers on the Viuly blockchain where it was also published. After the artists work was complete and processed back onto the main chain for publication they have no other work, except managing their account to access or move their income. Income could be converted to whichever digital or fiat currency they wish, so long as it was readily available for exchange.
These smart contracts are set to distribute all earnings on a daily basis. Artists would earn 80% of total sales, distributed as described above. Blockchain miners would earn 15% of sales for the computer resources provided (video rendering, hard drive space, processing power, smart contract management, bandwidth, etc.). The platforms marketing department would earn the last 5% which they used to promote the platform services and content.
This is a very simplified example of the process and how the distribution of sales would work, but it should be enough to give an example of how the internal structure of the blockchain looks.